If You Haven't Heard Of The Mido Brand Of Watches You Are Missing Out

Talk of trendy watches brings to one's attention the name of Mido. This fine quality watch is still one favored by watch wearers today. Mido has been known for a long time as a good quality fashionable watch. It remains one of the premier watchmakers still to this day.

Mido started in the industry in the early 1900s, when the company was started on November 11, 1918 by George G. Schaeren in Biel, Switzerland. The name Mido in latin that means measuring which is a fitting name for a device that measures time.

Over the next few decades that passed the company sought to prove that it was a good watch producer of high quality. The watch was produced even before citizen and produced many cutting edge innovations for the industry before Citizen even started making watches.

Mido introduced the Multifort model in the mid thirties. This was the very first watch to feature self propelled or automatic movements. The invention of this watch started the watch industry as it is today. The watch also was shock resistant, water resistant and anti magnetic which were all new innovations that had not been previously in the industry. Mido met another point when it produced unbreakable springs, which was also a first for the market to see. With so many new inventions no wonder why this watch company was in the front all these years. Mido's first watch was still being sold as a hit in the 60s.

Mido brought a model called the "Commander" in 1959. This was a single shelled watch and represented another first for the company as well. This single shell construction made its life a lot longer than most other watches and was another revolution in the industry of watch making. The Commander is still popular it to this day and is still among one of the most popular today.

In 1970 the Aquadura Crown Sealing system was brought to the market by the company, an invention that made Mido a leader, if not the leader in water resistant watches. The Aquadura crown sealing system uses a cork that seals the watches and doesn't get water in the chambers of the time pieces and causes them to work for a longer period of time. Today the Mido brand is a division of Swatch and is still leading in watch production and will still go on to be of great service to watch buyers throughout future decades.


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